As I grow as a videographer and freelance video editor,I learn things along the way of dealing with video clients. Its not easy being self employed because you're always on the hunt for the next job. You got to be fast and officiant in getting the project and executing it the way the clients wants it. To do this you got to know what your client wants.
1. How can I help you?When a client calls me, I greet them and ask them about there project.Most people are calling to find out how much it cost for a shooting and editing. They mostly ask for a set price but I always asks for more details before quoting.
2.Have a pen and paperMore of a side note the a question to ask.I always have a note book handy to write things down. While the client is on the phone, I ask them to give me more detail of the project. Keep a good pen handy too. I cant tell you how many time I've gone with out a pen or it ran out of ink. Keep one around, trust me.
3. Whats the job and what do I need? If there is production(shooting), what kind is it? Am I doing an interview, shooting an event or product etc. What equipment is needed?(Camera(s), Lights,Microphones) Do you need the media in HD or Stander def? How long do you need me to shoot in the day?(4 hours or 8 hours). These things are important to find out. You must know what you are getting your self in to, what you you need to do it, and how long it will take to do it. Otherwise you maybe under biding the cost of your time and the cost of equipment.
4. Will you need editing?Production is one thing but what if the client wants a finished edited project? Again, details are key. If a client wants you do post production then you got to find out how long the video need to be? Will it be a 5 min summery of the event or with be one full hour? Will there be animation needed or information in text? Will you be providing music for background or will I have to create it? Asking these questions will help in determining how much of your time you're going to dedicate to this project. Editing is a complex thing and you should know everything that the client requires.
5.How will I deliver the media?Its a good idea to ask how you are getting this video to your clients hands. Sometime I get call from a company out in New York or California who need their video shot and sent over to them. There are many ways in delivering the content. You can send it the old fashion way by sending a Hard drive or burning a mess load of dvds with the data on but you have to consider the cost of buying and shipping these things out. You should talk to your client about that if they really want the shipments, so you can bill them and add that to your budget. Now adays there are sites that can send huge HD video via email so they can download it directly to their computer or post production house. There is also Zip filing your videos.This save you alot of shipping cost and is a lot faster then regular mail.
5. Update them on results When I'm hire to do production and editing, a lot of my clients would like to see how things are coming along. I like to show results as soon as I can and getting their input as soon as possible. I do this is by compressing a smaller version of the video(sometimes with time code) and upload to my Drop-box account (check
dropbox.com ) then send a link to my client. This way I can leave the link for a short time and not go public with the project.
6.ContractsI can't stress this enough. Get every thing on paper!!! Contracts insure that an agreement was made between you and your clients for the sum of whatever price. This will protect you and prove that you were hired to do the job. I recommend you get this signed and in your hands before you do any job. If they don't get it before the gig, then don't take the job.
I think I covered everything. Hope this advice works for you readers. Comment and let me know if theres something I should add on my list. Peace.